ARTICLES - The Influence of Consumer Socialization Variables on Attitude Toward Advertising: A Comparison of African Americans and Caucasians
Year of publication: |
1999
|
---|---|
Authors: | Bush, Alan J. ; Smith, Rachel ; Martin, Craig |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 28.1999, 3, p. 13-24
|
Saved in:
Saved in favorites
Similar items by person
-
Using the incomplete information framework to develop service provider communication guidelines
Smith, Rachel, (2002)
-
Using the incomplete information framework to develop service provider communication guidelines
Smith, Rachel, (2002)
-
The importance of realms of understanding in marketing communication
Smith, Rachel, (2019)
- More ...