ARTICLES - The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements
| Year of publication: |
1999
|
|---|---|
| Authors: | Morgan, Susan E. ; Reichert, Tom |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 28.1999, 4, p. 1-12
|