ARTICLES - Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services
| Year of publication: |
2001
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| Authors: | Dean, Dwane Hal ; Biswas, Abhijit |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 30.2001, 4, p. 41-58
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