Articulating a new framework for visual metaphors in advertising : a structural, conceptual, and pragmatic investigation
Lampros Gkiouzepas and Margaret K. Hogg
| Year of publication: |
2011
|
|---|---|
| Authors: | Gkiouzepas, Lampros ; Hogg, Margaret K. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 40.2011, 1, p. 103-120
|
| Subject: | Werbung | Advertising | Visualisierung | Visualization | Werbewirkung | Advertising effects | Griechenland | Greece |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009157