Artificial Insemination (AI) in Swine and New Product Development (NPD): Evidence from Nigeria

The main contribution of this study to knowledge is that it has enriched our understanding on various thoughts that have shaped artificial insemination technology adaptability and practice. The debates in this area have strengthened its application to new product development in a developing economy like Nigeria. Such application has consequences for developing optimal strategies by the stakeholders for enhancing sustainable product development. Equally, it helps to understand the general views and positions of the stakeholders in agriculture marketing on what would be the market potentials of a new technology in a developing market like Nigeria. By and large the study examines the views of stakeholders in order to determine the success and acceptability of AI technology among farmers and other stakeholders in Nigerian market.