Artificial intelligence (AI) and value co-creation in B2B sales : activities, actors and resources
Jeannette Paschen, Ulrich Paschen, Erol Pala and Jan Kietzmann
| Year of publication: |
2021
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| Authors: | Paschen, Jeannette ; Paschen, Ulrich ; Pala, Erol ; Kietzmann, Jan |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 29.2021, 3, p. 243-251
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| Subject: | Artificial intelligence | B2B marketing | B2B sales | Competitive intelligence | Machine learning | Operand resources | Operant resources | resources | Service-dominant logic | Value co-creation | B-to-B-Marketing | Business-to-business marketing | Künstliche Intelligenz | Service-Dominant Logic | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsanalyse | Competitive analysis |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ausmj.2020.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012668470