Artificial Intelligence and Influencer Marketing: Strategies for Brand Building

In an increasingly digital world, more and more organizations attribute their organizational success to how they study and explore the behavioural dynamics of their consumers. Consumers in different countries have their own cognitive ways of perceiving a product. Most of the time, consumers link their purchase intention to how the product is marketed via an individual or, as we call them, the digital influencers. Governments, institutional investors, and enterprises are all adopting AI to streamline their processes and further to stay competitive. Researching the role of AI and influencer marketing in brand growth can uncover valuable insights for gaining a competitive edge. The present study will shed light on the following: 1. the talismanic role of AI in influencer marketing and how they are expanding prodigiously 2. To examine the role of influencers in different sectors of the economy 3. The traction force of influencers in brand success.