Artificial intelligence and machine learning : exploring drivers, barriers, and future developments in marketing management
Gioia Volkmar, Peter M. Fischer, Sven Reinecke
| Year of publication: |
2022
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|---|---|
| Authors: | Volkmar, Gioia ; Fischer, Peter Mathias ; Reinecke, Sven |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 149.2022, p. 599-614
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| Subject: | Artificial Intelligence | Decision- Making | Delphi Method | Ethics | Machine Learning | Marketing Management | Künstliche Intelligenz | Artificial intelligence | Marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325658