Artificial intelligence capabilities, open innovation, and business performance : empirical insights from multinational B2B companies
Year of publication: |
2024
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Authors: | Sahoo, Saumyaranjan ; Kumar, Satish ; Donthu, Naveen ; Singh, Alok Kumar |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 117.2024, p. 28-41
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Subject: | AI | Artificial intelligence | B2B companies | Business performance | Inbound open innovation | Outbound open innovation | Künstliche Intelligenz | Open Innovation | Open innovation | Unternehmenserfolg | Firm performance | Innovationsmanagement | Innovation management | Multinationales Unternehmen | Transnational corporation | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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