Artificial intelligence-enabled customer value proposition capability and market performance : the moderating role of environmental heterogeneity
Lixu Li, Yang Tong, Yaoqi Liu, and Shuili Yang
| Year of publication: |
2024
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| Authors: | Li, Lixu ; Tong, Yang ; Liu, Yaoqi ; Yang, Shuili |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 5588-5599
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| Subject: | Artificial intelligence (AI) | customer response capabilities | dynamic capabilities theory (DCT) | environmental heterogeneity | market performance | Dynamische Kompetenzen | Dynamic capabilities | Künstliche Intelligenz | Artificial intelligence | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Capability-Ansatz | Capability approach |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2024.3364255 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015412101