Artificial intelligence in the digital customer journey
Catarina Araújo, Rui Gonçalves, Renato Lopes Da Costa, Álvaro Dias, Leandro Pereira
| Year of publication: |
2022
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|---|---|
| Authors: | Araújo, Catarina ; Gonçalves, Rui ; Costa, Renato J. Lopes da ; Dias, Álvaro Lopes ; Pereira, Leandro |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 13.2022, 3, p. 248-271
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| Subject: | artificial intelligence | customer journey | technology adoption | recommendation systems | chatbot | virtual try-on | Künstliche Intelligenz | Artificial intelligence | Innovationsakzeptanz | Innovation adoption | Personalisierung | Personalization | Digitalisierung | Digitization | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2022.124098 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309478