Artificial intelligence, marketing, and the history of technology : Kranzberg's laws as a conceptual lens
Christine Pitt, Jeannette Paschen, Jan Kietzmann, Leyland F. Pitt, and Erol Pala
| Year of publication: |
2023
|
|---|---|
| Authors: | Pitt, Christine ; Paschen, Jeannette ; Kietzmann, Jan ; Pitt, Leyland F. ; Pala, Erol |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 1, p. 81-89
|
| Subject: | artificial intelligence | history of technology | machine learning | marketing | research | Künstliche Intelligenz | Artificial intelligence | Marketing | Technischer Fortschritt | Technological change | Technikgeschichte | History of technology | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/18393349211044175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014228879