Artificial intelligence : redefining marketing management and the customer experience
Christina McDowell Marinchak, Edward Forrest, Bogdan Hoanca
| Year of publication: |
July-December 2018
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| Authors: | McDowell Marinchak, Christina L. ; Forrest, Edward ; Hoanca, Bogdan |
| Published in: |
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-8585, ZDB-ID 2587499-8. - Vol. 8.2018, 2, p. 14-24
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| Subject: | Consumer Assistant | Data Mining | Data Science | Machine Learning | Marketing Applications | Marketing Automation | Marketing Technology | Predictive Analytics | Reputation Management | Virtual Personal Assistants (VPAs) | Künstliche Intelligenz | Artificial intelligence | Data mining | Marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Big Data | Big data | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJEEI.2018070102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930521