Artist authenticity : how artists' passion and commitment shape consumers' perceptions and behavioral intentions across genders
Julie Guidry Moulard; Dan Hamilton Rice; Carolyn Popp Garrity; Stephanie M. Mangus
| Year of publication: |
2014
|
|---|---|
| Authors: | Moulard, Julie Guidry ; Hamilton Rice, Dan ; Popp Garrity, Carolyn ; Mangus, Stephanie M. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 8, p. 576-590
|
| Subject: | Künstler | Artists | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399726