As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?
| Year of publication: |
2008
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|---|---|
| Authors: | Alexander, David L. ; Lynch, John G. ; Wang, Qing |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 3, p. 307-319
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