Ascendancy of SNS information and age difference on intention to buy eco-friendly offerings : meaningful insights for e-tailers
Shabnam Gulati, Gursimranjit Singh, Arvind Kumar
| Year of publication: |
2024
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|---|---|
| Authors: | Gulati, Shabnam ; Gursimranjit Singh ; Kumar, Arvind |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 19.2024, 4, p. 435-450
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| Subject: | eWOM | green products | purchase intention | SNS | social networking sites | structural equation model | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Strukturgleichungsmodell | Structural equation model | Öko-Produkt | Sustainable product | Virales Marketing | Viral marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2024.141848 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015412298