Ask and ye shall receive : the effect of the appeals scale on consumers' donation behavior
Pierre Desmet; Fred M. Feinberg
| Year of publication: |
2003
|
|---|---|
| Authors: | Desmet, Pierre ; Feinberg, Fred M. |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 24.2003, 3, p. 349-376
|
| Subject: | Fundraising | Meinungsforschung | Opinion poll | Befragung | Interview |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001770635