ASP Effects in the Small Size Enterprise: A Case of Bizmeka of Korea Telecom

An application service provider (ASP) is a business model providing information technology (IT) enabled solutions to customers over the Internet. Utilizing an ASP model, small and medium-sized enterprises (SMEs) can acquire affordable IT solutions. Korea Telecom (KT), a leading IT company in Korea, provides an ASP service called Bizmeka to SMEs. In this study, we identify factors influencing the perceived benefits of Bizmeka usage. We also examine the relationship between the perceived benefits of Bizmeka usage and customer satisfaction. Based on the results of our survey, we found the following factors to be important in determining customer satisfaction with ASPs: cost and time impact of the ASP, maintenance impact of ASP, and the security risks involved with the ASP are important factors affecting customer satisfaction.