Aspects Regarding the Promotion of Resources and Destionations for Balneotherapy Tourism Through Specialized Fairs and Exhibitions

Starting from the premise that one of the main issues negatively affecting the Romanian balneotherapy tourism development – despite the country having resources of extraordinary variety and quality – concerns the promotion of this type of tourism, an exploratory research was undertaken in order to evaluate how the resources and destinations for balneotherapy tourism are promoted through specialized fairs. Though conducted on a rather small sample, the study objectively reflects the actual interest given to balneotherapy tourism promotion through fairs and exhibitions in Romania.