Aspects Related to Researching Consumer Preferences

Catching the essence of consumer’ preferences, a dimension of consumers’ behavior through marketing research represents an important aspect in the activity of any organization and, in the same time, an objective very difficult to reach. This paper is meant to bring some light on the importance of knowing the consumer’ preferences and on the ways that consumer’ preferences are determined.

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Year of publication:	2007
Authors:	Voicu, Mirela-Cristina
Published in:	Theoretical and Applied Economics. - Asociaţia Generalā a Economiştilor din România - AGER. - Vol. 9(514).2007, 9(514), p. 33-36
Publisher:	Asociaţia Generalā a Economiştilor din România - AGER
Subject:	consumers’ behavior \| consumer preferences \| marketing research \| sample \| organizing the research

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Extent:	application/pdf text/html
Type of publication:	Article
Language:	English
Source:	RePEc - Research Papers in Economics

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