Aspirations and entrepreneurial motivations of middle-class consumers in emerging markets : the case of India
Rajshekhar (Raj) G. Javalgi, David A. Grossman
| Year of publication: |
June 2016
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|---|---|
| Authors: | Javalgi, Rajshekhar G. ; Grossman, David A. |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 25.2016, 3, p. 657-667
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| Subject: | Aspiration of consumers | Consumers in emerging market | Entrepreneurial motivations | India's middle class | Indien | India | Mittelschicht | Middle class | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Unternehmensgründung | Business start-up | Motivation | Entrepreneurship | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2015.10.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011488296