Assembly and component origin effects : an ASEAN consumer perspective
Kai-Uwe Seidenfuss; Yunus Kathawala; Keith Dinnie
| Year of publication: |
2010
|
|---|---|
| Authors: | Seidenfuss, Kai-Uwe ; Kathawala, Yunus ; Dinnie, Keith |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 6, p. 488-498
|
| Subject: | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Automobilzulieferindustrie | Automotive supplier industry | Konsumentenverhalten | Consumer behaviour | ASEAN-Staaten | ASEAN countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008772895