Assesing the success of private labels online : differences across categories in the grocery industry
Marta Arce-Urriza, Javier Cebollada
| Year of publication: |
December 2018
|
|---|---|
| Authors: | Arce-Urriza, Marta ; Cebollada, Javier |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 18.2018, 4, p. 719-753
|
| Subject: | Private label | Store brand | National brands | Brand competition | Online channel | Multichannel retailing | Handelsmarke | Vertriebsweg | Distribution channel | Markenführung | Brand management | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Einzelhandelspreis | Retail price | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-017-9281-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011936283