Assessing Advertising Efficiency
| Year of publication: |
2010
|
|---|---|
| Authors: | Pergelova, Albena ; Prior, Diego ; Rialp, Josep |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 39.2010, 3 (1.9.), p. 39-55
|