Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase intentions of 8 - 13-year-old children
Iris Vermeir; Dieneke Van de Sompel
| Year of publication: |
2014
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|---|---|
| Authors: | Vermeir, Iris ; Van de Sompel, Dieneke |
| Published in: |
Journal of consumer policy : consumer issues in law, economics and behavioural sciences. - Dordrecht : Springer, ISSN 0168-7034, ZDB-ID 230313-9. - Vol. 37.2014, 2, p. 205-233
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| Subject: | Physical attractiveness | Physical attractiveness stereotype | Children | Advertising effectiveness | Self-perception | Werbewirkung | Advertising effects | Kinder | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Wahrnehmung | Perception | Zielgruppe | Target group | Geschlecht | Gender |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010479072