Assessing brand vulnerability across product assortments
Year of publication: |
2012
|
---|---|
Authors: | Kumar, Piyush ; Dass, Mayukh |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 9, p. 801-814
|
Subject: | Markenartikel | Brand | Süßwaren | Confectionery | Sortiment | Retail assortment | Markenführung | Brand management | Markenimage | Brand image |
-
Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark, (2014)
-
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha, (2016)
-
Consumers' response to sequential out-of-stock contacts of a brand assortment
Verbeke, Willem J. M. I., (1997)
- More ...
-
The impact of economic and social orientation on trust within teams
Dass, Mayukh, (2011)
-
Assessing category vulnerability across retail production assortments
Dass, Mayukh, (2012)
-
Kumar, Piyush, (2015)
- More ...