Assessing brand vulnerability across product assortments
Piyush Kumar; Mayukh Dass
| Year of publication: |
2012
|
|---|---|
| Authors: | Kumar, Piyush ; Dass, Mayukh |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 9, p. 801-814
|
| Subject: | Markenartikel | Brand | Süßwaren | Confectionery | Sortiment | Retail assortment | Markenführung | Brand management | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621236