Assessing channel quality to measure customers' outcome in online purchasing
Arsalan Najmi and Waqar Ahmed
| Year of publication: |
2018
|
|---|---|
| Authors: | Najmi, Arsalan ; Ahmed, Waqar |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 11.2017/2018, 2, p. 179-201
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| Subject: | e-channel quality | e-customer satisfaction | e-customer loyalty | product values | higher order PLS | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Vertriebsweg | Distribution channel | Messung | Measurement | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011966928