Assessing consequences of component sharing across brands in the vertical product line in the automotive market
Peter C. Verhoef, Koen H. Pauwels and Mirjam A. Tuk
| Year of publication: |
2012
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|---|---|
| Authors: | Verhoef, Peter C. ; Pauwels, Koen H. ; Tuk, Mirjam Alexandra |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 4, p. 559-572
|
| Subject: | Kfz-Industrie | Automotive industry | Konstruktion | Design engineering | Markenführung | Brand management | Markenimage | Brand image | Deutschland | Germany | Japan |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009561575