Assessing consumer value in social commerce using a holistic approach
Silvia Sievers, Manuela Gutiérrez-Leefmans and Sergio Picazo-Vela
| Year of publication: |
2024
|
|---|---|
| Authors: | Sievers, Silvia ; Gutiérrez-Leefmans, Manuela ; Picazo-Vela, Sergio |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 18.2024, 3, p. 339-369
|
| Subject: | consumer value | online consumer behaviour | social commerce | social network sites | structural equation modelling | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Strukturgleichungsmodell | Structural equation model | Online-Marketing | Internet marketing | Soziales Netzwerk | Social network | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2024.139772 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015062520