Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Daniel K. Maduku, Mercy Mpinganjira, Nripendra P. Rana, Philile Thusi, Aobakwe Ledikwe, Njabulo Happy-boy Mkhize
| Year of publication: |
2023
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|---|---|
| Authors: | Maduku, Daniel K. ; Mpinganjira, Mercy ; Rana, Nripendra P. ; Thusi, Philile ; Ledikwe, Aobakwe ; Mkhize, Njabulo Happy-Boy |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-13
|
| Subject: | Digital assistants | Localisation | Passion | Privacy concern | WOM intentions | S-O-R framework | Virales Marketing | Viral marketing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Digitalisierung | Digitization | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103208 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014259246