Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination
Jamie Carlson; Aron O'Cass; Dennis Ahrholdt
| Year of publication: |
2015
|
|---|---|
| Authors: | Carlson, Jamie ; O'Cass, Aron ; Ahrholdt, Dennis C. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 27.2015, p. 90-102
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| Subject: | Customer perceived value | Online channel | Multi-channel retail | Satisfaction | Loyalty | Multi-country research | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Multikanalvertrieb | Multichannel strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011388091