Assessing Czech consumers' reactions to western marketing practices: A conjoint approach
| Year of publication: |
1996
|
|---|---|
| Authors: | Klenosky, David B. ; Benet, Suzeanne B. ; Chadraba, Petr |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 36.1996, 2, p. 189-198
|
| Publisher: |
Elsevier |