Assessing Czech Consumers' Reactions to Western Marketing Practices: A Conjoint Approach
| Year of publication: |
1996
|
|---|---|
| Authors: | Klenosky, David B. ; Benet, Suzeanne B. ; Chadraba, Petr |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 36.1996, 2, p. 189-198
|