Assessing destination image via social network analysis : the case of the "Coastal Uncorked Wine and Food Festival"
Bomi Kang, L. Taylor Damonte, Young-Jae Kim and Eun-Joo Cha
| Year of publication: |
September 2018
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|---|---|
| Authors: | Kang, Bomi ; Damonte, L. Taylor ; Kim, Young-Jae ; Cha, Eun-Joo |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 28.2018, 4, p. 320-336
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| Subject: | Coastal region | dendrogram | destination image | festivals | perceptual map | social network analysis | Soziales Netzwerk | Social network | Destinationsmanagement | Destination management | Großveranstaltung | Big event | Küstenregion | Coastal area | Tourismusmarketing | Tourism marketing | Wein | Wine | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/21639159.2018.1511379 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011962779