Assessing generalizability of scales used in cross-national research
| Year of publication: |
2003
|
|---|---|
| Authors: | Sharma, Subhash ; Weathers, Danny |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 20.2003, 3, p. 287
|