Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Edward E. Rigdon, Christian M. Ringle, Marko Sarstedt and Siegfried P. Gudergan
| Year of publication: |
2011
|
|---|---|
| Authors: | Rigdon, Edward E. ; Ringle, Christian M. ; Sarstedt, Marko |
| Other Persons: | Gudergan, Siegfried P. (contributor) |
| Published in: |
Measurement and research methods in international marketing. - Bingley [u.a.] : Emerald, ISBN 978-1-78052-094-0. - 2011, p. 169-194
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Partielle kleinste Quadrate | Partial least squares | USA | United States |
| Description of contents: | Description [doi.org] |
| Extent: | graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009377912