Assessing hotel-related smartphone apps using online reviews
Dan Wang (School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong, China), Zheng Xiang (Department of Hospitality and Tourism Management, Virginia Tech, Blacksburg, Virginia, USA), Rob Law and Tang Pui Ki (School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong, China)
| Year of publication: |
April-June 2016
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| Authors: | Wang, Dan ; Xiang, Zheng ; Law, Rob ; Ki, Tang Pui |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 3/4, p. 291-313
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| Subject: | smartphone | apps | hotel booking | online distribution | mobile marketing | user reviews | Mobile Anwendung | Mobile application | Mobiltelefon | Mobile phone | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Social Web | Social web | Online-Handel | Online retailing | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2015.1012282 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011499209