Assessing marketing performance : dont't settle for a silver metric
Tim Ambler; John H. Roberts
| Year of publication: |
2008
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|---|---|
| Authors: | Ambler, Tim ; Roberts, John H. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 24.2008, 7/8, p. 733-750
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| Subject: | Marketing | Performance-Messung | Performance measurement | Rechnungswesen | Accounting |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003768182