Assessing perceived value : moderating effects of susceptibility to brand prestige and susceptibility to normative influence
Sheng-Wuu Joe, Yuan-Hui Tsai, Chieh-Peng Lin, Hwa-Chun Ma, Chou-Kang Chiu
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Joe, Sheng-Wuu ; Tsai, Yuan Hui ; Lin, Chieh-Peng ; Ma, Hwa-Chun ; Chiu, Chou-Kang |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 11.2017, 3, p. 717-735
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| Subject: | Susceptibility to brand prestige | Susceptibility to normative influence | Brand credibility | Perceived value | Self-congruence theory | Social identity theory | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11846-016-0203-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707790