Assessing pre-travel online destination experience values of destination websites : scale development and validation
Anne Köchling, Martin Lohmann
| Year of publication: |
2022
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|---|---|
| Authors: | Köchling, Anne Gerlind ; Lohmann, Martin |
| Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 24.2022, 4, p. 457-484
|
| Subject: | Destination website | Experiential marketing | Online destination experience | Pre-travel phase | Scale development | Scale validation | Website | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40558-022-00240-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483746