Assessing quality perception of private labels: intransient cues and consumer characteristics
| Year of publication: |
2011
|
|---|---|
| Authors: | Bao, Yongchuan ; Sheng, Shibin ; Bao, Yeqing ; Stewart, David |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 28.2011, 6 (13.9.), p. 448-459
|