Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions
| Year of publication: |
1997
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|---|---|
| Authors: | Kumar, V. ; Pereira, Arun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 40.1997, 1, p. 1-14
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