Assessing the demand for a functional food product: is there cannibalization in the orange juice category?
Yan Yuan, Oral Capps, Jr., and Rodolfo M. Nayga, Jr.
| Year of publication: |
2009
|
|---|---|
| Authors: | Yuan, Yan ; Capps, Oral ; Nayga, Rodolfo M. <Jr.> |
| Published in: |
Agricultural and resource economics review : ARER. - Newark, Del., ISSN 1068-2805, ZDB-ID 1199925-1. - Vol. 38.2009, 2, p. 153-165
|
| Subject: | Funktionelle Lebensmittel | Functional food | Fruchtsaft | Fruit juice | Produktdifferenzierung | Product differentiation | Markteintritt | Market entry | Potenzieller Wettbewerb | Potential competition | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927746