Assessing the economic potential of music streaming in an emerging african market : a PLS-SEM analysis
Olugbenga Michael Adewumi, Chukwuemeka Echebiri and Atle Hauge
| Year of publication: |
2024
|
|---|---|
| Authors: | Adewumi, Olugbenga Michael ; Echebiri, Chukwuemeka ; Hauge, Atle |
| Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 25.2024, 4, p. 811-830
|
| Subject: | emerging economy | Music sampling | perceived cost | premium streaming behavior | purchase intention | Konsumentenverhalten | Consumer behaviour | Musikwirtschaft | Music industry | Schwellenländer | Emerging economies | Musik | Music | Streaming-Dienst | Streaming service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2023.2281074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015183429