Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry
| Year of publication: |
2007
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|---|---|
| Authors: | Chu, Junhong ; Chintagunta, Pradeep K. ; Vilcassim, Naufel J. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 1, p. 29-41
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