Assessing the effect of marketing mix on tourists' satisfaction : insights from Bangladesh
Afzal Hossain, Shahedul Hasan, Md Yusuf Hossein Khan, Md. Humayun Kabir Chowdhury
| Year of publication: |
2024
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|---|---|
| Authors: | Hossain, Afzal ; Hasan, Shahedul ; Khan, Md Yusuf Hossein ; Chowdhury, Md. Humayun Kabir |
| Published in: |
International journal of services and operations management : IJSOM. - Genève : Inderscience Enterprises, ISSN 1744-2389, ZDB-ID 2205101-6. - Vol. 47.2024, 1, p. 47-73
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| Subject: | destinations | marketing mix (7P's) | tourists' satisfaction | structuralequation modelling | partial least square structural equation modelling | PLS-SEM | Bangladesh | Bangladesch | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Strukturgleichungsmodell | Structural equation model | Tourismuswirtschaft | Tourism industry | Kleinste-Quadrate-Methode | Least squares method | Urlaubsverhalten | Holiday behaviour | Partielle kleinste Quadrate | Partial least squares | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2024.136798 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063454