Assessing the effect of personal cultural orientation on brand equity and revisit intention : exploring destination branding in Latin America
Adolfo Rudy Cardona, Qin Sun, Fuan Li, and Darin White
| Year of publication: |
2017
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| Authors: | Cardona, Adolfo Rudy ; Sun, Qin ; Li, Fuan ; White, Darin |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 30.2017, 5, p. 282-296
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| Subject: | Destination branding | destination brand equity | personal cultural orientation | revisit intention | social identity theory | Markenführung | Brand management | Markenimage | Brand image | Lateinamerika | Latin America | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2017.1336827 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011779480