Assessing the effect of UTAUT2 on adoption of B2B/C2C e-marketplaces
Khalid Alazab, Martin Dick and Shaghayegh Maleki Far
| Year of publication: |
2020
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|---|---|
| Authors: | Alazab, Khalid ; Dick, Martin ; Maleki Far, Shaghayegh |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2020, 4, p. 218-228
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| Subject: | E-marketplaces | UTAUT2 | Intention to use and Adoption/Use | B2C and C2C | Saudi Arabia | Saudi-Arabien | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5171/2020.690228 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012416522