Assessing the Effectiveness of MPP Meat Advertising and Promotion in the Japanese Market
Year of publication: |
1996-12
|
---|---|
Authors: | Comeau, Allison ; Mittelhammer, Ronald C. ; Wahl, Thomas I. |
Institutions: | Charles H. Dyson School of Applied Economics and Management, Cornell University |
Subject: | Livestock Production/Industries | Marketing |
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