Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion
Liyu Gao, Ben Marder, Ewelina Lacka, Jonas Colliander
| Year of publication: |
2025
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|---|---|
| Authors: | Gao, Liyu ; Marder, Ben ; Lacka, Ewelina ; Colliander, Jonas |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 1, p. 214-235
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| Subject: | influencer activism | influencer-cause congruence | persuasion knowledge | product promotion | sponsorship disclosure | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22123 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015372974